# Overview (/docs/analyze/people/overview) The **Overview** page is the at-a-glance command center for your community. Where Analytics tells you what is being said, People tells you _who_ is saying it, and the Overview brings the most important people and signals to the surface so your team always knows where to spend its next hour. ## At a glance [#at-a-glance] | | | | --- | --- | | Lifecycle trends across seven stages (New → Dormant) | ✅ | | Sentiment trends: Advocates, Neutral, Detractors, Unknown | ✅ | | Headline KPIs: Advocates, Detractors, Going quiet, Avg sentiment | ✅ | | Awaiting reply: high-value users waiting, with jump to inbox | ✅ | | Focus lists: Detractors, Rising, New, Going quiet, Viral posts | ✅ | | Value scores and badges computed across every platform | ✅ | | Empty cards and lists are hidden | ✅ | ## What you're looking at [#what-youre-looking-at] The page combines three things: trends in how your community is shifting over time, headline KPIs for the people most worth your attention, and a set of focused triage lists that group users by what they need from you next. {/* screenshot */}

The People overview with lifecycle and sentiment trends, headline KPIs, and triage lists — The Overview surfaces your most important people and the signals that need attention right now.

## Lifecycle and sentiment trends [#lifecycle-and-sentiment-trends] Two stacked-area charts sit at the top of the page side by side. - **Lifecycle trends**: Tracks how active each segment of your community is over time. Users move through seven stages: **New**, **Casual**, **Active**, **Engaged**, **Power**, **Lapsing**, and **Dormant**. The chart shows the daily count of active users in each stage, so you can see at a glance whether your engaged and power users are growing or whether more users are slipping into lapsing or dormant. - **Sentiment trends**: Splits the same active-user volume by sentiment bucket: **Advocates**, **Neutral**, **Detractors**, and **Unknown**. This is the fastest way to spot a swing in how your community feels about your brand or product. Together, these answer _"Is my community healthy?"_ and _"Is my community happy?"_ ## Headline KPIs [#headline-kpis] A four-tile strip beneath the charts pulls out the numbers most worth tracking week over week: - **Advocates**: Count of users currently classified as advocates of your brand. - **Detractors**: Count of users currently classified as detractors. Lower is better. - **Going quiet**: VIPs whose activity is dropping off and who may be lapsing. Lower is better. - **Avg sentiment**: The average sentiment score across your active community. Each tile shows the current value and trend direction so you can spot meaningful changes without opening a dashboard. ## Awaiting reply [#awaiting-reply] Directly below the KPIs, a full-width **Awaiting reply** card lists high-value users currently waiting for a response from your team, sorted by how long they've been waiting. Each row shows the user's name, avatar, value score, and the duration they've been in the queue. Clicking **Open inbox** jumps you straight into the inbox to respond. This card is hidden when there are no high-value users waiting, so its presence on the page is itself a signal that something needs attention. ## Focus lists [#focus-lists] The bottom of the page is a grid of **triage cards**: short, focused lists that group your most important users into actionable buckets. Each card shows up to five users with their value score and key badges, plus a **View all** link that opens the full list in **People** with the matching filter pre-applied.

Card	What it surfaces
Detractors	High-value users currently expressing negative sentiment about your brand or product.
Rising	Users on a positive trajectory, moving toward becoming advocates.
New	High-value users who have appeared in your community recently.
Going quiet	VIPs whose activity has noticeably slowed and who risk lapsing.
Viral posts	Users behind posts that have broken out and gained unusual reach in the last 30 days.

Cards with no matching users are hidden, so the page only ever shows lists that have something for your team to act on.

The grid of triage focus cards: Detractors, Rising, New, Going quiet, and Viral posts, each listing a few users — The focus-list grid groups your most important users into actionable buckets, each with a View all link into People.

## How users are scored and bucketed [#how-users-are-scored-and-bucketed] Every user in Sift carries a **value score** and a set of **badges** that describe how they engage with your brand: for example _Brand advocate_, _Power user_, _Mega influencer_, _Lapsing_, _Viral post_, _Spam risk_, and others. These are computed from each user's behavior across all connected platforms and update as new activity comes in. The Overview uses these signals to build the lifecycle stages, sentiment buckets, and focus lists above. You'll see the same badges and score on **People**, where you can dig into individual profiles. ## Related [#related] The full, searchable directory the focus lists deep-link into. The AI-applied and manual tags that describe the same users.