# Threads (/docs/integrations/threads)

Connect a Threads account to Sift to pull replies, mentions, quote-threads, and keyword matches into the inbox alongside your other social channels. Threads runs on the same Meta connection as Instagram - set up one, get the other.

## At a glance [#at-a-glance]

| | |
| --- | --- |
| Inbound: Replies on your threads | ✅ |
| Inbound: Mentions of your account | ✅ |
| Inbound: Quote-threads (your post quoted by someone else) | ✅ |
| Inbound: Keyword matches across Threads | ✅ |
| Inbound: Direct messages | ❌ Meta's Threads API doesn't expose them |
| Outbound: Reply to a thread (text) | ✅ |
| Outbound: Delete a thread you posted from Sift | ✅ |
| Multi-account per workspace | ✅ |
| Auto-reply bots | ✅ |
| Shared connection with Instagram (same Meta Business) | ✅ |

## Set it up [#set-it-up]

{/* setup-screenshot */}
<figure>
  <img src="/assets/screenshots/threads/setup.png" alt="The Threads settings page in Sift, showing connected accounts (account names redacted for the docs)." />
  <figcaption>Threads settings in Sift - manage connected accounts here.</figcaption>
</figure>

Threads doesn't have its own entry in Settings → Integrations - it's a section on the **Facebook** settings page (`/app/settings/facebook`), alongside Facebook Pages, since both ride on the same Meta connection. Go to **Settings → Integrations → Facebook**, scroll to **Threads accounts**, and authenticate with the Meta Business account that owns the Instagram Professional account tied to your Threads handle. The OAuth scope needed is `threads_content_publish` so Sift can both read inbound and post replies.

If you already have Instagram connected, the Threads connection reuses the same Meta Business - no separate sign-in.

## What you can do [#what-you-can-do]

**Reply** to any inbound thread from the inbox - Sift posts via Meta's Threads API as the connected account. **Delete** a thread you posted from Sift (cleanup or correction).

**Trigger workflows** off thread signals - keyword, language, author, account. Route to the right team automatically. **Apply auto-reply bots** for FAQ patterns or off-hours acknowledgements.

Reply throughput is rate-limited by Meta to ~1,000 replies per 24 hours per account. Replies are text-only (Meta's reply endpoint doesn't accept media today).

## What Sift ingests [#what-sift-ingests]

Threads runs through Meta's graph, so it shares the same business connection as Instagram. Once an Instagram Professional account is linked to a Threads account on Meta's side, Sift can ingest:

- **Replies** on any post your account published
- **Mentions** of your handle from anywhere on Threads
- **Quote-threads**: when someone reposts your thread with their own commentary
- **Keyword matches** for terms you ask Sift to track across the network

Every inbound is tagged with **why it matched** (reply vs mention vs quote vs keyword) so you can filter and route on the match type, not just the platform.

## Not supported today [#not-supported-today]

- **Direct messages**: Meta's Threads API doesn't expose them. If DMs are critical, handle them through Instagram (which does have DM support in Sift).
- **Quote-threads from your side**: outbound is reply-only; you can't quote-thread someone else's post from Sift today.
- **Reply with media attachments**: Meta's reply endpoint accepts text only at the moment.
- **Threads accounts not linked to Instagram**: Meta requires the link; standalone Threads accounts can't be connected.