# Sift AI (/docs/sift-ai)

Sift AI is the layer of intelligence built into the platform. It helps your team understand incoming conversations, draft on-brand replies, and turn your data into reports and answers through a simple conversational interface.

## At a glance [#at-a-glance]

| | |
| --- | --- |
| Ask questions about your data in plain language with the built-in AI assistant | ✅ |
| Add your own FAQs, help docs, and product pages as a knowledge base the AI draws from | ✅ |
| Customize your Brand Profile, Voice & Tone, and Learned Patterns in AI Studio | ✅ |
| Build visual reports with charts, tables, and AI-written summaries | ✅ |
| Automatically filter out noise so your queue only surfaces conversations that need a response | ✅ |
| Draft replies for agents, or fully automate responses to matching conversations | ✅ |

{/* screenshot */}
<figure>
  <img src="/assets/screenshots/sift-ai/chat.png" alt="The Sift AI assistant answering a question about customer feedback" />
  <figcaption>Ask SiftGPT a question and get an informed answer drawn from your connected data and knowledge base.</figcaption>
</figure>

## What's in here [#whats-in-here]

<Cards>
  <Card href="/docs/sift-ai/chat" title="Chat">Ask questions about your data in a conversational interface.</Card>
  <Card href="/docs/sift-ai/knowledge-base" title="Knowledge Base">Bring your own FAQs and docs for grounded answers.</Card>
  <Card href="/docs/sift-ai/ai-studio" title="AI Studio">Customize your Brand Profile, Voice & Tone, and Learned Patterns.</Card>
  <Card href="/docs/sift-ai/ai-filtering" title="AI Filtering">Automatically close low-signal noise before it hits your queue.</Card>
  <Card href="/docs/sift-ai/ai-responses" title="AI Responses">Draft on-brand replies for agents to review and send.</Card>
</Cards>

## Who uses this [#who-uses-this]

Customer support, social, and operations teams use Sift AI to cut through noise, answer faster, and report on trends without building anything from scratch. Most features work out of the box; a few get better once you connect your own knowledge base.