# AI Studio (/docs/sift-ai/ai-studio)

AI Studio is where you customize how Sift's AI reads, tags, and replies for your brand. Every stage of Sift's AI, from filtering noise to drafting a reply, grounds itself in what you set up here.

## At a glance [#at-a-glance]

| | |
| --- | --- |
| Brand Profile: industry, competitors, and what's actionable | ✅ |
| Voice & Tone: teach every AI-drafted reply how your brand sounds | ✅ |
| Learned Patterns: Sift proposes voice rules from your team's own edits | ✅ |
| Knowledge base contexts (data sources for SiftGPT) | ✅ See [Knowledge Base](/docs/sift-ai/knowledge-base) |
| Managers and above can edit every AI Studio page | ✅ |

## What's in here [#whats-in-here]

<Cards>
  <Card href="/docs/sift-ai/ai-studio/brand-profile" title="Brand Profile">
    Your industry, competitors, and what counts as actionable - the context every AI stage grounds on.
  </Card>
  <Card href="/docs/sift-ai/ai-studio/voice-and-tone" title="Voice & Tone">
    Teach Sift how your brand sounds, so every AI-drafted reply reads like your team wrote it.
  </Card>
  <Card href="/docs/sift-ai/ai-studio/learned-patterns" title="Learned Patterns">
    Sift studies how your team edits AI drafts and proposes new voice rules to accept or reject.
  </Card>
</Cards>

## Who uses this [#who-uses-this]

Managers and admins set up AI Studio. Once configured, every agent benefits automatically - AI-drafted replies, filtering, and tagging all read from the same settings without agents having to configure anything themselves.

## Related [#related]

<Cards>
  <Card href="/docs/sift-ai/ai-responses" title="AI Responses">See where Voice & Tone shows up when an agent drafts a reply.</Card>
  <Card href="/docs/sift-ai/knowledge-base" title="Knowledge Base">Add your own FAQs and docs as grounding context.</Card>
</Cards>