Overview
The Overview page is the at-a-glance command center for your community. Where Analytics tells you what is being said, Users tells you who is saying it and the Overview brings the most important people and signals to the surface so your team always knows where to spend its next hour.
The page combines three things: trends in how your community is shifting over time, headline KPIs for the people most worth your attention, and a set of focused triage lists that group users by what they need from you next.
Lifecycle and sentiment trends
Two stacked-area charts sit at the top of the page side-by-side.
Lifecycle trends - Tracks how active each segment of your community is over time. Users move through seven stages: New, Casual, Active, Engaged, Power, Lapsing, and Dormant. The chart shows the daily count of active users in each stage, so you can see at a glance whether your engaged and power users are growing or whether more users are slipping into lapsing or dormant.
Sentiment trends - Splits the same active-user volume by sentiment bucket: Advocates, Neutral, Detractors, and Unknown. This is the fastest way to spot a swing in how your community feels about your brand or product.
Together, these two views answer the questions "Is my community healthy?" and "Is my community happy?".
Headline KPIs
A four-tile strip beneath the charts pulls out the numbers most worth tracking week over week:
Advocates - Count of users currently classified as advocates of your brand.
Detractors - Count of users currently classified as detractors. Lower is better.
Going quiet - VIPs whose activity is dropping off and who may be lapsing. Lower is better.
Avg sentiment - The average sentiment score across your active community.
Each tile shows the current value and trend direction so you can spot meaningful changes without opening a dashboard.
Awaiting reply
Directly below the KPIs, a full-width Awaiting reply card lists high-value users who are currently waiting for a response from your team, sorted by how long they've been waiting. Each row shows the user's name, avatar, value score, and the duration they've been in the queue. Clicking Open inbox jumps you straight into the inbox to respond.
This card is hidden when there are no high-value users waiting, so its presence on the page is itself a signal that something needs attention.
Focus lists
The bottom of the page is a grid of triage cards - short, focused lists that group your most important users into actionable buckets. Each card shows up to five users with their value score and key badges, plus a View all link that opens the full list in People with the matching filter pre-applied.
Detractors
High-value users currently expressing negative sentiment about your brand or product.
Rising
Users on a positive trajectory - moving toward becoming advocates.
New
High-value users who have appeared in your community recently.
Going quiet
VIPs whose activity has noticeably slowed and who risk lapsing.
Viral posts
Users behind posts that have broken out and gained unusual reach in the last 30 days.
Cards with no matching users are hidden, so the page only ever shows lists that have something for your team to act on.
How users are scored and bucketed
Every user in Sift carries a value score and a set of badges that describe how they engage with your brand - for example Brand advocate, Power user, Mega influencer, Lapsing, Viral post, Spam risk, and others. These are computed from each user's behavior across all connected platforms and are updated as new activity comes in. The Overview page uses these signals to build the lifecycle stages, sentiment buckets, and the focus lists described above. You will see the same badges and score throughout Segments and People, where you can dig into individual profiles.
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