Sift Docs

AI Studio is where you customize how Sift's AI reads, tags, and replies for your brand. Every stage of Sift's AI, from filtering noise to drafting a reply, grounds itself in what you set up here.

At a glance


Brand Profile: industry, competitors, and what's actionable	✅
Voice & Tone: teach every AI-drafted reply how your brand sounds	✅
Learned Patterns: Sift proposes voice rules from your team's own edits	✅
Knowledge base contexts (data sources for SiftGPT)	✅ See Knowledge Base
Managers and above can edit every AI Studio page	✅

What's in here

Brand Profile

Your industry, competitors, and what counts as actionable - the context every AI stage grounds on.

Voice & Tone

Teach Sift how your brand sounds, so every AI-drafted reply reads like your team wrote it.

Learned Patterns

Sift studies how your team edits AI drafts and proposes new voice rules to accept or reject.

Managers and admins set up AI Studio. Once configured, every agent benefits automatically - AI-drafted replies, filtering, and tagging all read from the same settings without agents having to configure anything themselves.