Sift AI: GPT, Briefings, and moreAI Studio
Brand Profile
The Brand Profile is the context every stage of Sift's AI grounds on - who you are, what you compete with, and what actually counts as something worth acting on. It's the first thing to fill in when you set up AI Studio.
At a glance
| Industry selector (SaaS, Web3, Gaming, Membership Communities, and more) | ✅ |
| Free-text competitor list | ✅ |
| A description of your business in your own words | ✅ |
| A written definition of what's actionable vs. noise | ✅ |
| Managers and above can edit | ✅ |
What you're looking at
Found under Settings > AI > Overview. The page is a single form: Industry, Competitors, About Your Business, and What's Worth Acting On. Every other AI Studio stage, and Sift's filtering and tagging more broadly, reads from what's written here.
Setting it up
- Industry: pick the closest match from the list (SaaS, Open Source & Developer, Web3, Gaming, Membership Communities, or Other).
- Competitors: a free-text list. Used so Sift can recognize competitor mentions instead of tagging them as generic noise.
- About Your Business: a plain-language description of what your product does and who it's for. Write it like you're briefing a new hire.
- What's Worth Acting On: the clearest lever in this page. Spell out what makes a conversation actionable (a bug report, a refund request, a specific kind of complaint) and what doesn't (generic chatter, off-topic noise, greetings). This directly shapes what shows up in the inbox versus what Sift filters out.
Tips
- Be specific in What's Worth Acting On - vague instructions like "anything important" don't give the AI much to work with. Naming concrete categories (payment issues, lost items, feature requests) gets better filtering than a general statement.
- Revisit this page after a few weeks of live usage. If the inbox is missing things it should catch, or catching things it shouldn't, this is usually the first place to adjust.