Platforms
The Platforms tab is the default Sources view. It shows how activity is distributed across your connected social platforms, so you can see at a glance where conversations are happening and how each one is being handled.
At a glance
| Side-by-side comparison of every connected platform | ✅ |
| Per-platform Total, Incoming, Outgoing, Analyzed, Actions | ✅ |
| Content / Users toggle: message-level vs user-level metrics | ✅ |
| Detailed / Aggregated toggle for large date ranges | ✅ |
| Totals row aggregating all platforms | ✅ |
| Drill into a platform for channel-level detail and trends | ✅ |
What you're looking at
Two toggle controls at the top let you customize what the table measures.
- Content / Users (top left) - switch between message-level metrics (volume, direction, sentiment) and user-level metrics (active users, customers, agents, messages per user).
- Detailed / Aggregated (top right) - Detailed queries raw data in real time for accuracy; Aggregated uses pre-computed hourly snapshots for faster performance on large date ranges.
Platform breakdown
The Platform Breakdown table is the core of the Sources view. It gives you a side-by-side comparison of activity across every connected platform. Each platform is a row with these metrics:
- Platform: the source name (e.g. Discord, X, Instagram, Slack) with its brand icon.
- Total: total message volume for the selected period (or total users in Users mode).
- Incoming: messages received from customers, shown as a count with a proportional bar and percentage of total. In Users mode, this shows customer count.
- Outgoing: messages sent by your team, with the same bar and percentage breakdown. In Users mode, this shows agent count.
- Analyzed: how many messages Sift's AI has processed, with a bar showing the analysis rate.
- Actions: how many messages resulted in actionable items for your team, with the action rate percentage.
A totals row at the bottom aggregates all platforms into a single summary line.
Drilling into a platform
Click any platform row to open a dedicated detail page for that platform, with channel-level breakdowns, content quality scores, sentiment distribution, and performance trends specific to that source.