# Engagement To understand how you're engaging with your community across various social channels, Sift provides breakdowns based on Messages and Users. #### Message Activity With message activity you're able to understand the volume of messages across various channels, helping you match your team to your support load and shape your social care strategy.

To get a more detailed breakdown and a closer look at individual channels (such as on Discord) you can click "Channel Analytics"

#### User Activity To understand more about the users engaging across your channels, you can see metrics like Daily Active Users (DAU), and Monthly Active Users (MAU) on the "User Activity" tab. You're able to narrow engagement down by source and understand how returning users engage.

#### User Growth User Growth tracks how your community membership is changing over time across your connected platforms, giving you a clear picture of audience growth and retention trends. Two charts provide a visual breakdown: **User Growth Over Time** shows daily member changes as a trend line, while **Total Users Over Time** shows the cumulative member count across the same period.